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The annual report of Maytag Corporation contained the following excerpt:
The Company announced the restructuring of its major appliance operations in an effort to strengthen its position in the industry and to deliver improved performance to both customers and shareholders. This included the consolidation of two separate organizational units into a single operation responsible for all activities associated with manufacture and distribution of the Company's brands of major appliances and the closing of a cooking products plant in Indianapolis, Indiana, with transfer of that production to an existing plant in Cleaveland, Tennessee.
The restructuring cost Maytag $40 million and disrupted the lives of many of the company's employees.
Discuss why you think management felt it was necessary for the company to undertake the restructuring.
Pick a coffee shop where customers order at the counter works well for this activity, but small restrauants, auto parts stores, hair salons, and many other businesses also work for this discussion.
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The shift from the transaction marketing paradigm containing concepts such as e.g. the marketing mix - to a relationship marketing paradigm. What does this mean? How do these paradigms differ, and why has this shift come about?
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An order should be placed whenever total back-ordered demands sum to what?
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A few years ago, Young and Rubicam, Inc. developed the “Softer Side of Sears” campaign to target middle-income women. This agency provided research about that segment, media choices, and complete production of advertising for Sears. Young and Rubicam..
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