Reference no: EM132210385
1. The federal agency that is responsible for ensuring free trade among businesses and which investigates false, deceptive, and misleading claims in advertising and other marketing material is the
Consumer Product Safety Commission (CPSC)
Bureau of Alcohol, Tobacco, and Firearms (BATF)
Federal Trade Commission (FTC)
Federal Communications Commission (FCC)
2. Sandra believes that one reason she owes over $12,000 on her credit cards is all of the advertising she sees on television for various products. This is an example of the ethical concern that marketing
increases the prices of goods and services
capitalizes on human weaknesses
causes people to buy more than they can afford
shapes inappropriate cultural values
3. In an investigation of misleading or deceptive advertising, if the FTC feels a violation has occurred, the first step in resolving the issue will be to issue a consent order.
False
True
4. The federal agency that regulates and oversees the manufacturing, distribution, and labeling of food and drugs is the
Federal Communications Commission (FCC)
U.S. Post Service (USPS)
Bureau of Alcohol, Tobacco, and Firearms (BATF)
Food and Drug Administration (FDA)
5. The legislation that prohibits charging different prices to different buyers of the same merchandise and requires sellers that offer a service to one buyer to make the same offer of service available to all buyers is the
Clayton Act
Federal Trade Commission Act
Robinson-Patman Act
Lanham Act
6. In bait and switch legal cases, the most difficult test of a bait and switch tactic to prove is that
the retailer intentionally did not stock enough of a sale item with the intent of running out, thus causing customers to switch to a higher-priced model
the advertisement used deceptive and misleading information
salespeople used undue pressure to influence customers to purchase a higher-priced model
the salespeople made false claims about the advertised model