Responded to technology changing the way consumers shop

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Reference no: EM132262845

1. The largest retailers in the United States are significant because:

of their revenue and the number of stores they have.

of the resources spent on e-commerce and online retailing.

they are global companies with locations in foreign countries.

they have all been in business for over 30 years.

2. A popular morning TV program shows its host and guests drinking beverages from mugs that have been engraved with the logo of a popular coffee chain. This is an example of:

personal selling.

trade promotion.

product placement.

sales promotion.

3. Shoppers looking for shoes at T.J.Maxx expect to pay less than they would if they were shopping in the shoe department at Macy's. This is an example of the different ______ that retailers have.

pricing strategies

promotional strategies

merchandising strategies

customer service strategies

4. The best definition for retailing is:

determining which items will be offered for sale in a store.

deciding store atmospherics, store hours, and product selections for brick-and-mortar stores.

the activities involved in selling merchandise to consumers.

the distribution of goods from manufacturers to stores.

5. A tire manufacturer advertises the importance of tread pattern and how "not all tires are created equally". The advertisement depicts a vehicle losing traction in rainy conditions and states that consumers should avoid accidents by owning the brand's tires. The company is utilizing a _____ appeal.

fear

humor

comparative

celebrity

6. How have retailers responded to technology changing the way consumers shop?

By adding mobile apps to replace their physical locations.

By replacing check out lines with self-service kiosks.

By adding e-commerce sites to complement their brick-and-mortar locations.

By adding computers throughout retail locations to provide product information.

7. Which elements of retail strategy would be most important for a company that has just decided to construct a brick-and-mortar storefront?

Location and customer service

Store atmospherics and customer service

Promotion and store atmospherics

Location and store atmospherics

Promotion and customer service

Reference no: EM132262845

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