Reference no: EM133036374

You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by your selected case company. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues:

-Based on their respective levels of international competitiveness in your client's industry, which of either South Korea or Morocco would be the most advantageous for Licor 43's international expansion? Justify your answer using relevant theory, models or concepts.

-Which internationalisation strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using relevant theory, models or concepts.

-Is establishing a wholly-owned subsidiary through FDI an appropriate way for your client to enter the chosen target market (country)? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts.