Resources and capabilities must be non-substitutable

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Reference no: EM131479116

To have the potential to become sources of competitive advantage, resources and capabilities must be non-substitutable, valuable, ____, and ____.

a. unique, easy to imitate.

b. easy to imitate, difficult to implement.

c. rare, costly to imitate.

d. easy to implement, unique.

Reference no: EM131479116

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