Reference no: EM132356131

Franchising, especially when considering international markets, has a number of desirable characteristics. Depending on the nature of the business and the vision and goals of the franchisor, it is possible to create partnerships with professionals around the world who more deeply understand their target markets, messaging and cultural-sensitive communication mechanisms, and as well as local laws, rules, and regulations. If such a path is taken, what can be done to remain effectively "connected" to the ultimate customers? Are there any current trends with the Internet, eBusiness, and social media that might be useful?

Research various standard form of franchising, post your assessment of franchising as potential sales and distribution strategy using at least one concrete example, be it positive or negative, to support your conclusion.