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Research the external business environment

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Reference no: EM133222137

Assignment:

. Research the external business environment

Using the information given to you in the meeting with the hotel owner, research the business environment that the hotel will be operating in.

Use the internet to research the following:

• The expected market growth or decline, including local, national and international factors.

• Associated risk factors and how they could be mitigated.

• Projected changes in the labour force, population and economic activity of the city that the hotel will be operating in

• Information on market competitors

• Industry and customer trends and developments

• Emerging technologies and innovations relevant for the hotel

• Legal requirements for the hotel including:

o Australian consumer law

o Copyright and intellectual property considerations

o The relevant parts of the Privacy Act 1988

o Any issues arising from the use of new technologies described above

• Ethical requirements

• Sustainability requirements

• Potential business impacts for the hotel's owners: short, medium and long-term

• Summarise best practice in hotel marketing and management

• Discuss the marketing techniques specific to the hotel market

• Evaluate the potential of current and emerging marketing technologies for the hotel's marketing activities.

• Identify the relevant marketing issues relevant to the hotel

• Identify and analyse opportunities for the hotel based on the market analysis. In particular, creative marketing opportunities should be identified.

Take notes on your research to assist you in the next activity.

Reference no: EM133222137

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