Research the communications industry

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Assignment:

Success College Australia is a thriving College offering a range of courses in business, marketing and management. To collect evidence for this unit in a Project Portfolio, the steps need to be taken. The Manager has asked the student to research the communications industry, specifically the marketing communications industry and digital advertising, as part of the college's ongoing monitoring procedures.

This research will be used later to develop communication for potential students.

  • Identify five sources of information about the marketing communication industry that can use to inform your research.
  • The most important details are the title of the publication/website and how to access it, as well as the date of publication. The sources should include facts and figures such as statistics about the marketing communication industry, as well as anecdotal information such as opinion pieces.

Reference no: EM133885914

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