Reference no: EM132309597

Target Company Research Proposal; Student's Name ; Melek S. Belge

This research proposal focuses on how the Target company can boost its sale, revenue and competitive advantage among the competitors. The target company is a discount retailer in the united states founded by George Dayton. Target corporation competes with online malls shopping corporation such as Walmart and Amazon. However, the target company target wealth and educated customers, unlike other competitors. Target Corporation offers varieties of products including clothes, furniture, personal items, groceries, electronics, and food. Indeed, for the target company to remain successful in the market, it is important the company improves its competitive market advantage compared to competitors. Therefore, this proposal focus on how the Target company can improve its services serving the customers by the implementation of a CRM system to meet client needs. The main audience of the target market is the people who are interested in internet shopping, this aim both age and young people. Focusing on the development of customer relationship management system ultimately enhance the strategy of how the managing of their relationship and interaction with their client (Badwan et al. 2017). The CRM offers a variety of benefits to customers such as boost customer satisfaction, foster customer loyalty by encouraging customers to keep a high rate of returning and reducing customer churn. Besides, customer relation management enhancing competitive advantage it boosts sales and company sales and revenue. Therefore, this a vital research in that it will allow consistency communication with the client and heling in building a profile with the customer to ensure they get what they need. More so, implementation of the CRM in target company helps to provides customers with relevant information such as based on preferences when the company has promotion and bonus as a way of attracting motivating customers (Peterson et al. 2018). More so, CRM helps when segmenting advertisement based on location, age and hobbies as well, this ensures customers does not unsubscribe to company email in that they get only information which is beneficial to them. This system helps in understanding what customer is interested in by evaluating the purchase history and behavior of the customers. Therefore, I believe this is avital initiative for target company to adopt to enhance their competitive advantage and attract new customers. 

References

Badwan, J. J., Al Shobaki, M. J., Naser, S. S. A., &Amuna, Y. M. A. (2017). Adopting technology for customer relationship management in higher educational institutions. International Journal of Engineering and Information Systems (IJEAIS), 1(1), 20-28.

Nyadzayo, M. W., &Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.

Peterson, R. D., Tyra, A. S., & Mikula, J. C. (2018). U.S. Patent No. 9,978,070. Washington, DC: U.S. Patent and Trademark Office.