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Case Study: Couples often contact Marilyn for her services after they get engaged. Marilyn often finds that she receives referrals from past clients, and this has been a huge driver for her business's growth. Marilyn wants the main driver of this growth to be through social media marketing. She would like to use Instagram as a marketing awareness tool to attract more potential clients to their Instagram page, building a credible online relationship that may lead to a client activation on their website. However, the issue is that competition is fierce, and she requires your help to research and then make recommendations (in part 2 of this project) on the tactics she should use to achieve their goal. One of her main concerns is that there are many competitors in the industry, and she wants to stay ahead of the curve. Marilyn has aggressive business objectives she wants to reach in 2022, and believes the following items will help her to meet those objectives:
- Grow her Instagram to 1,000 engaged followers from her target market (in Ontario) - Increase her engagement rate by 10% by improving her content marketing strategy - Gain more visibility on search - Research competition to gain a line of sight into innovative digital tactics that she could incorporate
Question : Any Further Research Considerations:•There is no paid budget, and the team is encouraging you to be creative. You remember to use all the tools available to you provided by Seneca College and any other free tools you feel may be relevant. •The management team has a strong belief that their existing consumers are the key to success, "By leveraging the power of our current customer email list, we can accelerate this market research campaign responses for a fraction of the cost and learn about the type of content our current customers want to see on social".
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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