Q2. Is the use of English, including spelling, grammar, punctuation and vocabulary accurate and effective throughout Assignment 2? Over 70% The use of English, including spelling, grammar, punctuation and vocabulary is sophisticated and free from error.. 60-69% The use of English, including spelling, grammar, punctuation and vocabulary is very good throughout the assignment. The writing is almost error-free and can be clearly understood. 50-59% The use of English, including spelling, grammar, punctuation and vocabulary is generally sound overall. The writing has some errors but can be understood. 40-49% The use of English, including spelling, grammar, punctuation and vocabulary is patchy; the writing has a number of errors but can be partly understood

60-69% The poster represents a sensibly-designed, well-planned and effective campaign. The elements work well visually, separately and together. They ‘sell’ the campaign in a sensible and convincing way; the poster describes, explains and justifies their overall ideas. All components of the brief have been covered 50-59% The poster show evidence of design and planning. It can ‘sell’ the campaign/adverts quite persuasively, although ideas are not always clearly or convincingly explained, and the sense of audience/commercial agenda may waver. Most components of the brief have been covered.

although all elements must be represented on your poster (A2 is suggested as a minimimum size), you should have all three advertising visuals plus the Gantt chart available as full-size A4 handouts (headed with your student name and number) Q1: How appropriate, effective, coherent and persuasive are the elements of the poster? Over 70% The poster represents an imaginatively designed, coherent and persuasive advertising campaign, and makes a very stylish and highly effective visual contribution to the presentation overall. It effectively ‘sells’ the campaign in a sensible and very convincing manner and communicates justification for overall ideas. All components of the brief have been covered.