Report on taking measures to counteract the competition

Assignment Help Marketing Management
Reference no: EM13889219 , Length: word count:1500

Many of the large and dominant supermarket groups in Ireland are currently experiencing significant competition from Lidl and Aldi. Their dominant market share has been progressively eroded over the years. The combined growth of Lidl and Aldi is forcing the major supermarkets to compete aggressively to retain their market share. You have been hired by one of the large supermarket groups as a marketing consultant to address this problem, and draw up an appropriate marketing plan and strategies needed to counteract this attack by the German discounters.

1. Discuss how this situation has evolved over the years and what can be done about it.

2. Consider the economic, social and psychological factors involved.

3. Draw up a comprehensive marketing plan with appropriate strategies to meet this challenge.

Additional information

The problem related to Economics and it defines about writing a report on taking measures to counteract the competition of Lidl and Aldi in Ireland.

Word limit: 1500

Reference no: EM13889219

Questions Cloud

Which policy is more to be successful at the least cost : .S. policy to increase the miles per gallon (mpg) of new cars is to mandate an average mpg for cars sold by U.S. manufacturers. In many countries within the European Union, the policy is to tax gasoline so that the price per gallon at the pump is sta..
Compensating wage differentials reflect different skills : Compensating wage differentials reflect different skills of workers? Efficiency wages are equal to the marginal productivity of workers? The signaling theory of education suggests that schooling does not affect worker productivity.
Differ from change in quantity demanded : Explain as completely as you can (IN YOUR OWN WORDS) what an economist means by demand (supply) and discuss (this implies that you are able to discuss why the factor causes the shift and explain the direction of the shift. How does a change in demand..
Create a cost analysis and develop proposal for the company : Section 1: Network Consultation Proposal - Create a cost analysis, and develop a proposal for the company
Report on taking measures to counteract the competition : Many of the large and dominant supermarket groups in Ireland are currently experiencing significant competition from Lidl and Aldi. Their dominant market share has been progressively eroded over the years.
Explain the term qualified individual with a disability : explain the term qualified individual with a disability
Organization known to be a good place to work : organization known to be a good place to work for
Maximum magnitude of any of the poles : Show that if x[n] is a right-sided sequence and X(z) converges for some value of z, then the ROC of X(z)  is of the  form lzl > rmax or 00 > IZI > r max where rmax is the maximum magnitude of any of the poles of X(z).
How would you describe probability from a statistics : How would you describe "probability" from a Statistics for Business perspective to a person that has limited exposure to statistics?

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain compare and contrast the five major segmenting

Explain Compare and contrast the five major segmenting strategies

  Explain e-business and how e-business has changed

Explain E-Business and prepare a paper discussing the impact of e-business on how business is done today both in the United States and throughout the world and how e-business has changed that.

  Explain demographic analysis

Explain Demographic Analysis and How might these two market research sources help a company develop a marketing mix

  Develop competitor and competitive benchmarking

Develop Competitor and Competitive Benchmarking and Segmentation Strategies with Analysis of Two Competitors

  What are the key leadership competencies that will be

consider all you have learned in the course so far and the trends that have been discussed particularly around leaders

  Explain marketing mix with company example

Explain Marketing Mix with Company Example and Describe the 4 P's of a Marketing Mix- products

  Explain website strategy example- 4 p''s and kmart''s website

Explain Website Strategy Example- 4 P's and Kmart's Website and Some of these marketing mix elements may be more clear than others

  Brainstorming creative ideas for your selected brand

In this assignment you will begin brainstorming creative ideas for your selected brand. The marketing communications section is an important part of the marketing plan

  Brochure advertising your services as a data repository

In this writing assignment, you will create a brochure advertising your services as a data repository. Research commercial data repositories

  How has learning about marketing concepts given you a

1.many people regard marketing simply as advertising. advertising is a part of marketing but it is not the whole

  Elaborate on the concepts of general systems theory

Elaborate on the concepts of general systems theory / general systems thinking and boundaryless organizations. Interpret how systems thinking and boundaryless conditions can be positive characteristics in an organization

  What two metrics

What two "metrics" (key factors Goodwill tracks to determine how well business is doing) are affected and why does this affect how Goodwill markets its retail goods?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd