Reference no: EM132492211 , Length: word count:2000

Assessment Task - You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.

Your report must demonstrate:

1. Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).

2. Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.

3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.

Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.

4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.

5. Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.

6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.

7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.

8. Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.

9. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.

Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.

Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.

Report format -

Your report should be presented in short report format, and incorporate the structure outlined below. Use headings and sub-headings as appropriate. The assessment short report writing requirements are provided below.

Your short report must contain the following:

• Title Page
• Executive Summary
• Table of Contents
• Introduction
• Body/ Discussion (in this section you must use headings that are appropriate for the assessment)
• Conclusion/Recommendations
• References
• Appendices

Attachment:- Assessment File - novel value proposition.rar