Relationship marketing is to identify and establish

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1. Relationship marketing is to identify and establish, maintain, and enhance relationships with customers and other stakeholders, at a profit, so that the objectives of all parties involved are met; and that this is done by a mutual exchange and fulfillment of promises. Use the definition above and assess how each company above uses the concept to build relationships with customers.

2. As the market evolves into a global stage. How do ethics and sustainability play into a company's marketing strategy when ethics are judged by different standards around the world and opinions differ on sustainabilit

Reference no: EM13674835

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