Relationship marketing and contrast it with mass marketing

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1. Define and explain relationship marketing and contrast it with mass marketing. Compare and contrast CRM, CEM, and CCM.

2. Fuel prices are closely linked to transportation costs and specifically to the prices for air transportation. Find one or more current, relevant, and objective journal articles that discuss the issue of fuel costs as related to the costs of air transportation. Present your findings and discuss the implications for air carriers in the coming months and years. Indicate the source reference(s) in an APA formatted reference list.

3. Discuss teamwork and conflict that might surface in such teams.

Reference no: EM132154907

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