Relationship management important in market orientation

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Reference no: EM131790961

1- (Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organization buying products for business use.) T or F

2- Why is customer relationship management important in a market orientation?

A- it reduces fixed costs for businesses.

B- it controls the rate at which trends, fashions, and tastes can change.

C- it can result in loyal and profitable customers.

D- it shifts the focus from existing to new customer bases.

E- it overlooks efficient production.

3- People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol. Which of the following social variables of buying behavior is demonstrated in the given scenario?

A- Social role

B- Social class

C- Social force

D- Ethnic group

E- Cultural group

4- ethnic foods are an example of:

A- generic products

B- specialty products

C- shopping products

D- convenience products

E- difficult-to-obtain products

5- 7-up, cherry 7up antioxidant and diet 7up are products in Dr.Pepper Snapple group’s:

A- 7-UP product position

B- 7-UP product width

C- 7-UP product line

D- 7-UP marketing mix

E- 7-UP product innovation

6- During the _____ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.

A- introductory

B- intermediate

C- growth

D- maturity

E- decline

Reference no: EM131790961

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