Relationship between marketing and transportation

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Transportation Discussion

A. What is the relationship between marketing and transportation?

B. What does it mean to say that: “cargo carriers operate in a B2B with derived demand”?  

C. Describe what would be a basic marketing mix for a maritime shipping company. You can use one example to illustrate your explanation.

D. In a typical marketing strategy decision, maritime shipping players have to decide on shipping routes as part of their product characteristics. At the same time, shipping routes are derived from international global markets. Explain and describe the other variables that could guide the definition of the marketing strategy for these players.

Reference no: EM132217684

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