Relationship between identity communications and behaviour

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Reference no: EM131271406

1. Explain why an organization might use the colours red, blue or green in its identity. Using examples to illustrate, bring into your discussion consideration of shape and form and any other devices that are used for identity development.

2. Discuss how the creation of a new brand identity might help an organization to steer its way through difficult as well as easy times. Explain the relationship between identity, communications and behaviour.

Reference no: EM131271406

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