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Relate how advertising impacts the price of a product. Select one “good” and one “service” product, for each of these products analyze how price impacts their sales. Describe if the price of each is elastic or inelastic and discuss the impact of supply and demand.
Identify the steps of the product development life cycle. Think of a common pet product (or create a new one) and in a brief scenario, walk it through the product development lifecycle. Explain each step and describe in a few sentences what happens to the product in that particular step.
What are the three phases of the purchase process? What is a business focused on for each phase? What is the customer focused on for each phase?
Define the Four “P”s of marketing and write a 5 to 7 sentence paragraph defining each “P”. Elaborate on the marketing managers knowledge of the impact of each “P”. Identify how that “P” impacts breakfast cereal.
What are the three main components of a positioning statement? Create a brief positioning statement.
Create a competitive analysis of an ice cream shop using a 4 square chart. The horizontal axis is Price and the vertical axis is Flavors. Identify each of the squares as to the price and number of flavors the ice cream shop would sell if this was their target segment of the market. Elaborate on the customer’s purchasing characteristics for each square.
Explain Supply Chain Theory for Dell and what are the emerging technologies that affect the current and future supply chain and logistics
Describe how the organization wants the market to perceive the product and describe the first two components of the marketing mix - product and place.
Explain E-Business and Supply Chain Automation and how can Internet-based technologies be used to automate the supply chain
Choose an IT event or story (that is current) that illustrates legal, ethical or moral concepts that this course has covered to date. Prepare an essay that describes the issue - citing factual sources as well as sources that may illuminate the iss..
Explain Secure e-commerce and selection of a service provider and should take into consideration when selecting an ISP and ASP
Explain Technology's Influence on Society and at least three ways it has changed the way companies do business
Explain Global Marketing Project - Trinidad and Tobago and Identify the effects of the unique concerns from Trinidad and Tobago on
Describe the advantages and disadvantages of the approaches to international market entry .
supervisors often identify time and stress management as important issues that can get neglected if not made a point of
Explain what other goals does social networking contribute and choose one of the two publications and identify a new use for social networking
Explain High Performance Work System and Assume for a moment that you have just been promoted to Director of Marketing for a medium size consumer products company
Explain how you will obtain primary data from social media customers, where the customers are the university of Baltimore graduate students, alumni, donor, employees etc.
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