Regarding how her competition is marketing their products

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Reference no: EM132262038

Wanda is relaxing after a long day of treat baking and turns on her tablet to check Facebook and see what all of her friends have been doing while she has been baking Chicken Cuties. While she is scrolling along, an ad pops up on the side of her page for “Woofables”—The Gourmet Dog Bakery. Wanda is stunned and immediately picks up her phone and starts texting you. Her first text is, “How dare they advertise their dog treats to me?” and the texts go downhill from there. Clearly, Wanda has not done much research regarding how her competition is marketing their products.

1. Search the Internet for products that are similar to those sold by Salty Pawz. Google terms like gourmet dog treats, healthy dog biscuits, or gourmet pet treats.

2. Select a product that has a Web site associated with it to get sufficient information about the product for your posting. Put yourself in Wanda’s place as though she were researching the competition.

3. Evaluate the product you select based on the four Ps of marketing. How is the company using each of the four Ps to market their line of dog treats?

Reference no: EM132262038

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