Reference no: EM131228980
A friend recently approached you with a new business idea he/she wants to open. Knowing that you are working on your MBA, this friend has asked for your assistance with trying to figure out who might be willing to shop at the new business.
The Bark and Brew is a coffee/tea shop similar to a Starbucks. However, there is a twist to this shop: pets (specifically dogs) are welcome. The plan is to carry products that will cater to dogs as well as humans, including drinks and snacks. The intent is not to compete with pet stores but to compete with coffee shops.
Reflecting on the above from a Marketing Strategy Perspective, address the following issues:
a) Develop a target market for this project. Make sure to address at least three market segmentation variables that would be important to consider and how you arrived at the target market you are suggesting for this project.
b) Develop a customer retention program for your friend to implement. Discuss the concept of customer orientation and the importance of a customer retention program and what factors should be considered for this business. Identify the type of information the company needs to design this program and from where the company will obtain this information.
c) Marketing strategy focuses on solving problems. Many of the problems originate from specific needs. Identifying the appropriate needs assists in the product differentiation process, as well. Identify the Primary Needs and Secondary Needs this product will satisfy. How will this be used in the product differentiation, positioning of the product, and the impact within the consumer buying process?
|
What are the investment themes of each etf
: Discuss and note on other students picks. What are the "Investment Themes" of each ETF? Provide a list of 5 ETFs screened with parameters of your choosing. Out of 5, you need to include at least 2 non-equity ETFs.
|
|
Linear program to determine how best to distribute meals
: Northwest General Hospital Northwest General, a large hospital in Providence, Rhode Island, has initiated a new procedure to ensure that patients receive their meals while the food is still as hot as possible. Formulate and solve a linear program to ..
|
|
Define customer satisfaction
: Define customer satisfaction. List four variables that are commonly used in customer satisfaction surveys. Describe two things a company can do to keep customers satisfied. Explain why/how companies use training to maintain customer satisfaction.
|
|
How well does the lens produce a plane wave
: The Luneberg lens. The simulation shown on the cover of this book is known as a Luneburg lens. The lens is defined by a permittivity = 0[2 - (r/R) 2], where R is the radius of the lens; the permittivity smoothly transitions to that of free space ..
|
|
Reflecting on the above from marketing strategy perspective
: A friend recently approached you with a new business idea he/she wants to open. Develop a target market for this project. Make sure to address at least three market segmentation variables that would be important to consider and how you arrived at the..
|
|
Why do so many cultures have divinities in similar roles
: Possible options of divine roles include the following: father or mother divinities, divinities of war, home or hearth divinities, divinities of love, divinities of wisdom, divinities of medicine or health, divinities of the wind, divinities of ag..
|
|
Sound understanding of the core principles
: Use examples where necessary; there is no specific word count but you must display a sound understanding of the core principles of economics.
|
|
Variety of different flash memory devices
: The technically Techno company has several patents for a variety of different Flash memory devices that are used in computers, cell phones, and a variety of other things. The estimated legal cost of this would only be $10,000. If Technically Techno w..
|
|
Implement this problem using the tf/sf method
: Dielectric scatterer. Repeat Problem 12.6 above, but make the cylinder a dielectric material with r = 3. Use the average properties method to accurately model the cylindrical surface. Measure the scattering pattern with and without the average pro..
|