Recommendations for gerusa

Assignment Help Strategic Management

Reference no: EM1328474

You are an independent consultant, and you have been approached by a company called Gerusa. Gerusa is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT). While the scientists have the medical knowledge, they are short on equipment, money, and marketing know-how. As a consultant, what would you advise Gerusa to do?

Reference no: EM1328474

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Recommendations for gerusa : You are an independent consultant, and you have been approached by a company called Gerusa. Gerusa is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT).

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