Recommend two 2 ways in which a company within the selected

Assignment Help Marketing Management

Reference no: EM13392866

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

1.Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

2.Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

3.Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

4.Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.

5.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.

Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.

Use technology and information resources to research issues in contemporary business.
Write clearly and concisely about contemporary business using proper writing mechanics.

Reference no: EM13392866

Questions Cloud

Based on your review of the financial statements suggest a : suppose you are a newly appointed cfo of your chosen health care organization. one of your first tasks is to conduct an

Using a balance sheet income statement and cash flow sheet : using a balance sheet income statement and cash flow sheet present 3 major categories of financial ratios and describe

Explain the ratio that is most meaningful to assessing the : business organization and stock ratiosnbsp please respond to the following1.determine at least two 2 benefits to an

Calculate a table of interest rates based on the following : calculate a table of interest rates based on the following informationthe pure interest rate is 1.6nbspinflation

Recommend two 2 ways in which a company within the selected : select one 1 of the following categories of products to research sports apparel automobiles home furnishings or

An investor purchased a bond with exactly 15 years to : 1. a loan of nominal amount 100000 is to be issued bearing coupons payable quarterly in arrear at a rate of 5 per

Describe the marketing research process and market : assume you are a chief administrator of a health care organization. you are having a meeting with the board in two

Define and explain what segmentation is and discuss : continue working with the productservice chosen in unit 1. create your own marketing strategy for it. define and

Discuss a basic marketing plan to bring your new product : discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be

User Account

All Pages