Recommend some marketing strategies

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Reference no: EM133951047

Question

You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. For your boss, write a memo in which you list some product attributes that might appeal to this subculture, list the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision.

Reference no: EM133951047

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