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Choose two out of three essay questions to respond to for the examination. Each question must be typed, double-spaced, with a 12 point font. Each question should be a minimum of 2.5 -3 pages in length in order to receive full credit. You also must include personal feelings, examples and relate concepts from class discussions in order to receive credit. These two questions will be worth 100 points toward your examination grade. Keep in mind that this is an individual effort and no collaboration between members of this class is acceptable. If you use another person's work (i.e. Text or articles online.) , you must cite the author in a works-cited section. My expectation would be that you would have a minimum of three sources per essay. Taking another individual's thoughts, expressions and or written work without citation is a violation of academic integrity. Any questions you might have should be directed to the professor for further explanation.
1) Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why understanding consumer behavior is so important. This must include several examples. Also within your explanation show how businesses should attempt to understand consumers and what potential customers are looking for in products and or services?
2) Define product positioning. Next, briefly explain the steps in the product positioning process. Within your explanation please identify why it would be to the firms advantage to choose product positions(s) for their product. Specifically examine McDonald's and explain how McDonald's could expand or modify their positioning strategy?
Apply the best organizational development process skills the executives should use, Apply the change strategies within the short-term and long-term and Evaluate and present the impacts of the resources.
Prepare an annotated bibliography in APA format of three to four research studies discussing the impact of healthy organizational change on employee motivation.
Determine the expected completion time for each activity. Draw the network diagram for this project. Determine the expected completion time for this project, in days. Which activities are on the critical path?
compares leading with fear to leading with lovecompare and contrast leading with fear or leading with love in the
Analyze the decisions they have made regarding labor standards, laws, and regional economic agreements. Evaluate the challenges each organization faced after having entered those new markets, and how existing competitive advantages helped them over..
Health care organizations obtain revenues through multiple funding sources. Unlike consumer products, health care organizations do not rely on the consumers of their services as the primary sources of revenue.
How well has Toyota done in seizing upon external opportunities, and how well have they handled outside threats by leveraging its strengths.
What are the impacts of e-commerce on traditional "mom-and-pop" / "brick-and mortar" businesses and what are the benefits of e-businesses for the consumer?
Analyze the stakeholders using the Onion Diagram technique. Analyze the stakeholders using the stakeholder assessment technique.
The current one-year Treasury bill rate is 3.3 and the current thirty-year bond rate is 8%. The firm has 132 million shares outstanding, selling for $73.36 per share. The short term equity risk premium is 5.1 and the long term equity risk premium ..
School Experience: Describe your selected school experience that influenced your personal identity development. School Characteristics and Cultural Dimensions: Describe the school where your experience took place including (a) school characteristic..
Design and document a customer service survey-a set of at least six questions-that might be administered to your customers (either internal or external customers). Use a PC to set out and format the questionnaire and submit the entire document to ..
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