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1.) A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?
2.) Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.
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Higher Solutions is an information technology company specializing in software development and network architecture. The company has decided to develop a game in order to enter a new market.
What kinds of sales management opportunities are available at Amway and Quixtar? - How does each of the sales management functions contribute to a successful, high-performing sales force?
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