Reference no: EM131465661 , Length: 7

The product I choose to launch for my proposal is Alaffia skin care products which is located in West Africa one of them being (Togo). The reason for choosing this location is because all the materials and the production of the skin care lotions are locally accessed and the shea nut which is used as an ingredient in the product is only grown in remote places in West Africa.

The reason for choosing the target market is that in today's society people are really into things that are healthy and they tend to take care of themselves and the skin care product is all natural. The organizational structure I plan on enforcing is one that would be made up of primarily women since they have been in the business of making all natural skin care products for decades which will also empower women and give the majority of them jobs.

I plan on introducing the products through advertising from the media and also the internet. I plan to get a team of financial analyst to enforce policies on spending so financial risk will be at a minimum. The hiring and the pay should be at the standard of the United States standard which will encourage people to work. Furthermore, the women's rights should be at the required standard as per the law. Since this is an international business class, the focus should be on the country, such as background, regulatory environment, culture, and other factors well. Also, please pick one country as Africa (Togo). The rationale for choosing your product. The rationale for choosing your target market. The rationale for choosing the country where your product will be made, including a brief background of the industry in the market, as well as competitors.

The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry. The organizational structure you selected to support the launch. Sales, marketing, logistics, cultural, and political aspects. Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.

While your instructor is more interested in your initiative, and the quality and realism of your analysis and conclusions versus the length of the paper, it is expected that the paper follow the aforementioned requirements.

Things to Remember! Your paper should be 7 to 10 pages in length (not including title and reference pages).

Your paper should be double-spaced, with 1-inch margins, in-text citations and references for all sources following proper APA formatting.