Reading the social media bundle-social media strategy

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Reference no: EM133223973

Assignment:

You must complete reading Chapter of the Social Media Bundle: Social Media Strategy Best Practice Guide to participate in this discussion forum. To reinforce your ideas, you must include resources, stories such as newspapers, magazines, print media and/or digital media.

An international telecommunications company decides to get started in social media. You make an initial investment of $1,000 for the creation and development of the Facebook profile. In the first month, you invest $500 in paid advertising on Facebook, both to gain followers and to promote your services and products. At the end of that month his sales increased by 3% or $3,000. At the same time, they managed to have 300 followers, make 50 posts, have 5,000 impressions of their organic and paid posts, a reach of 4,000 people and a total of 1,000 interactions.

Answers:

1- Based on the results obtained and taking into account the objectives of the social media campaign, do you consider the campaign successful?

2- What are the essential metrics to support your approach?

3- Identify the three main metrics and explain the reason for your selection.

References:

Goodall, M. (2019). Social media bundle: Social media strategy best practice guide. Econsultancy Best Practice. ProQuest

Chapter: Measurement

Reference no: EM133223973

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