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Read the sony case

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Reference no: EM13500653

1.Read the Sony case
2.Read the associated resources on segmentation
3.Develop a recommendation for Richard Lopez on the best segment for Sony to target in China.
4.Write a positioning statement for the targeted segment.
5.Your analysis should compare the different segmentation studies, evaluate the attractiveness of each segment (how likely are they to buy a laptop, how likely are they to buy a Sony laptop?)
6.Your submission is limited to a one-page memo and supporting tables/figures.

Reference no: EM13500653

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