Read the case ikeas global strategy

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Assignment:

1. Read the case 'IKEA's Global Strategy' at the end of Chapter 11 (page 289) and extract the important facts.

2. Discuss your ideas within your group and answer the following questions in organized paragraphs based on facts contained in the case, your knowledge, and an internet search. Your answers must include two paragraphs for each question.

Q1. When company founder Kamprad decided to expand into China, his decision was not based on market research but, rather, on HR own intuition How well is IKEA doing in China? Did Kamprad's decision pay off?

Q2. Relying on topics covered in this chapter, would you classify lKEA's approach as one of standardization or adaptation in markets around the world? Explain.

Reference no: EM133894773

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