Reference no: EM131278946

1. Just-in-time (JIT) delivery

  a) is always the best approach.

  b) reduces customers' physical distribution costs.

  c) increases storing and handling costs for customers.

  d) shifts responsibility for physical distribution activities forward in the channel.

  e) increases inventory carrying costs for customers.

2. Marketing managers should recognize that:

  A. product life cycles appear to be getting longer.

  B. every segment within a market has the same product life cycle.

  C. the product life cycle describes the sales and profits of individual products, not industry sales and profits.

  D. firms that enter mature markets have to compete with established firms for declining industry profits.

  E. None of these alternatives is correct.

3. Mass-merchandisers:

  A. locate only in large downtown areas with large sales potential.

  B. are large, self-service stores which stress low price to get faster turnover.

  C. emphasize nationally-advertised "hard goods" such as large appliances.

  D. emphasize extensive sales service.

  E. All of these alternatives are correct for mass-merchandisers.

4. Quiet Drive Mufflers are sold only through Car Parts Now retailers. This retailer has only one store in any given geographic area to minimize competition between stores. Quiet Drive Mufflers uses _____ distribution.

  A. intensive

  B. ideal

  C. selective

  D. specialized

  E. exclusive

5. Radio frequency identification tags can

  a) make it easy for computers to monitor inventory.

  b) help computers to order needed stock.

  c) track storing costs.

  d) transmit details about carton contents.

  e) all of the above are correct