Racial stereotypes in children''s television commercials

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The article "Racial Stereotypes in Children's Television Commercials" (J. of Adver. Res., 2008: 80-93) reported the following frequencies with which ethnic characters appeared in recorded commercials that aired on Philadelphia television stations.

The 2000 census proportions for these four ethnic groups are .177, .032, .734, and .057, respectively. Does the data suggest that the proportions in commercials are different from the census proportions? Carry out a test of appropriate hypotheses using a significance level of .01.

Reference no: EM131087293

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