Questions regarding the cola wars

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Reference no: EM131473

Consider the following Questions

  • Despite low valuable brands, PepsiCo has done very-well in comparison to Coca-Cola. What strategies of Pepsi as well of Coke contributed to this situation?
  • What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?

 

Reference no: EM131473

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