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Questions of channels management

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Reference no: EM132634167

Solve the following questions of Channels Management

Question No. 1

Develop a channel structure for a Nestle Fruita Vitals, this will include following

  1. Channel Flow (no. of layers from point of manufacturing to point of sales)
  2. Distributor related decision (single distributor or multiple distributors)
  3. Retail structure (no of channels you'd make the product available)
  4. Develop a visibility strategy for different retail channels
  5. Develop an E-Commerce strategy

Explain each point in detail as per your own understanding backed by reasoning.

Question No. 2

Select any brand of your choice could be your own brand and develop the following

  1. A complete wholesale strategy and ways to increase coverage through it
  2. Different promotions that you can offer to wholesalers
  3. How will you manage channel power?

Explain each point in detail as per your own understanding backed by reasoning

Reference no: EM132634167

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