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Travelmania Inc. is a new, Internet based travel agency specializing in customized exotic and adventure travel. The company has limited resources and very low level of awareness in the market. Even within the exotic and adventure travel market, it has to deal with competition from the major online travel companies and needs to create a comprehensive differentiation and branding strategy. What segmentation variables would you use to segment the market, and which segment would you focus on? What should be the key concept at the center of the company's brand identity? Describe what should cross the customer's mind when they come across the Travelmania brand name.
Benny the Barber owns a one-chair shop. At barber college, they told Benny that his customers would exhibit a Poisson arrival distribution and that he would provide an exponential service distribution.
Two products are to be stored in a warehouse. Product A is 10" wide x 12" long x 3" high and is stored on 40" x 48" pallets. Product A can be stacked 7 layers high on each pallet and pallets of Product A are to be stacked 3 high in the warehouse.
Describe the ownership structure of your business, mentioning percentages controlled by management team (if applicable).
What is the number of containers currently in use? If the number of parts a container holds is increased to 24 parts, how many containers are needed?
From institution based and resource based views identify the obstacles confronting MNE's from emerging economies interested in expanding overseas.
Managers use different types of control. Identify and define any four types of control used within Starbucks. Provide evidence from the case to support your answer. Which design type-mechanistic or organic-best fits Starbucks.
company wants to forecast demand using the weighted moving average.
According to the cost allocation methods used in the company's accounting system that are described in the Production Cost Report, if a company employs 100 PATs at a total labor cost of $12,000,000 (including wages, fringes, incentives, overtime, ..
Describe the fundamental similarities also differences between, procurement, manufacturing support also customer-accommodation performance cycles as they relate to logistical control.
Assume a company has 10 million shares of stock outstanding and that its Income Statement for Year 12 is as follows,
International Management- managing in dynamic global enviroment, How can CIENA protect its intellectual property in each country
Compute the labor productivity and the multifactor productivity for each unit. Use an 8 hour day for multifactor productivity. And if a new procedure is introduced that allows employees to process one additional customer per day
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