Question about personal selling and customer focus

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Question about Personal Selling and Customer Focus


You and your sales colleagues at Cavalier Products have a lot of sales experience, including dealing with the different behavioral styles of customers.

Define the 4 different behavioral styles, and provide examples of each.

What are some effective strategies to communicate with each behavioral style?

Provide some examples of how you might employ these strategies to communicate in the business-to-business sales process.

Reference no: EM1351390

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