Question about market research

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Reference no: EM13108070

In each of the following situations, distinguish which statistical analysis you would conduct and which appropriate test or test statistic should be used.

Consumer preferences for Camay bathing soap were obtained on an 11-point Likert scale. The same consumers were then shown a commercial about Camay. After the commercial, preferences for Camay were again measured. Has the commercial been successful in inducing a change in preferences?
Respondents in a survey of 1,000 households were classified as heavy, medium, light, or nonusers of ice cream. They were also classified as being in high, medium or low income categories. Is the consumption of ice cream related to income level?
In a survey using a representative sample of 2,000 households from the Market Facts consumer mail panel, the respondents were asked to rank 10 department stores, including Macy's, in order of preference. The sample was divided into small and large households based on a median split of the household size. Does preference for shopping in Macy's vary by household size?

Reference no: EM13108070

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