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QUESTION 1
(a) Critically examine the scope of Marketing Analysis that a company needs to undertake in the development of a Marketing Strategy
(b) The effectiveness of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning processes. Discuss by providing relevant examples
QUESTION 2
Building profitable customer relationships and gaining competitive advantage requires delivering more value and satisfaction to target consumers than competitors do. Discuss this statement highlighting the various elements of marketing mix
QUESTION 3
Examine and contrast the various data collection techniques for exploratory research in marketing. Use examples to support your answer
QUESTION 4
With the advent of Internet, traditional forms of advertising have become outdated and ineffective. Discuss by providing concrete examples of advertising messages from different channels and their impact
Describe Decisions for a Distribution Channel & Impact of e-commerce and What impact has E-Commerce had on traditional brick and mortar business
How might the internet and the associated World Wide Web effect international business activity and the globalization of the world economy?
Explain ecommerce and bookstores
Give three real-world examples of sites that have successfully supported ebusiness goals and strategies. Post at least three sites (their url) and explain why you have listed them.
Maintaining a focus on core business objectives and integrating ERP implementation with overall business strategy and selection of the "hungry" and financially strong vendors
What is the value at the end of year 5 of $20,000 deposited today which yield 10% compounded semi-annually and You invested $3,000 for 5 years, compounded annually and at the end of 5 years received $4,407. What was your annual interest rate?
Explain Do marketers customize marketing strategies for non-profit and e-commerce consumers differently than other consumers
Basic focus is always on information technology like how they improved by using it, how they used it, what threats and advantages they have regarding this technology
Explain Four P's of Marketing and Borderless and Controls or Collecting Data and What are some other inexpensive methods for collecting customer data about your product and service
Explain What is the present value of $10000 received and Six years from today when the interest rate is 2% per yr
Company: Walgreen Company
Explain B2B E-commerce- What are some typical transactions that happen on a B2B website and since you typically must be a trusted and registered business partner to gain entrance
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