Quarter in terms of e-commerce performance

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Walmart is licking its wounds from a terrible 4 th quarter in terms of its e-commerce performance. As Sturat Lauchlan writes, “There are many demographics, especially younger and professional segments, for whom Walmart is not the destination of choice online. This is a tough nut for Walmart to crack, and one that it can only break by more heavily marketing its services and proposition. Walmart needs to invest in evolving and adapting. If it doesn’t, it will become irrelevant.” Walmart’s CMO has hired you as a marketing strategy consultant.

Provide a brief description of the industry, its market(s), economic trends, target audiences, and best practices.

a. Identify the main issues concerning Walmart.

b. Choose the most crucial challenge from the issues you identified. Explain why you believe it is the most challenging challenge.

c. Provide a number (at least three) of alternate solutions to addressing this challenge, and expand on the solution you believe is most appropriate.

d. Explain why your chosen solution is the best, and what positive and negative outcomes you believe it will generate.

Please provide a summary of the above questions

Reference no: EM132102968

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