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Case 2: Quality Pricing Drug Therapies Some 10 years ago the New England Journal of Medicine proposed that all articles published on new therapies should close with a cost/benefit analysis comparing its benefits and costs against the best selling alternative therapy. This initiative was squashed by the pharmaceutical industry that also used lobbying to prevent the Federal Drug Administration from requiring performance tests against the best-selling alternative rather than no treatment at all (a placebo). Today, it looks like the industry is finally caving to pressure to require such testing, and that this testing must form the basis for performance and quality claims in the marketing of the new drug. The following information is the result of a test of PreventInfect, a drug developed to help prevent infections in cancer patients whose immune systems have been weakened by chemotherapy: Probability of getting an infection without any treatment (p o ) 0.4 Probability of getting an infection with current best treatment (p cb ) 0.2 Probability of getting an infection with PreventInfect treatment (p PI ) 0.1 Average cost of treatment of infection without any treatment ($I o ) $15,000 Average cost of treatment of infection with current best treatment ($I cb ) $12,000 Average cost of treatment of infection with PreventInfect treatment ($I PI ) $5,000 Cost of current best treatment ($T cb ) $1,200 Cost of PreventInfect treatment ($T PI ) $2,000 Questions 1. How do you calculate the net dollar added benefit (quality added) of PreventInfect?
Explain What IT recommendations would you make for FBI Corporation and Texas with four satellite offices located throughout the southwestern United States
the presentation should cover the following.1 explanation of the concept relationship marketing2 two practical examples
throughout this class you have examined a product of the waters bottling company and addressed market concepts theories
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Case study: Downsizing at St Bedes
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Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipate..
The United States will need 600 million immigrants between now and 2050 to keep the worker/retiree ratio from falling. What does this mean for our future planning efforts in the marketing arena?
select an existing business that aligns their business strategy with employee performance. you may also use your own
1- structural model please respond to the followingdetermine the relationships between aggregation generalization and
Explain Orbitz Internet Site and Discuss the impact of legal and regulatory and or ethics issues
Explain International Marketing of Ipod and Identify the product and the international country where it is sold
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