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Pulse candy-sustaining the brand differentiation

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Reference no: EM132619926

Pulse Candy: Sustaining the Brand Differentiation

1. What is the impact of Porter's Five Forces model on the online car portal industry?

2. What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?

3. What bases for segmentation could be useful for TruCar to identify key market segments? What are the possible key target segments for TruCar?

4. What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?

Attachment:- Pulse candy.rar

Reference no: EM132619926

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