Public relations specialist for regional chain of pharmacies

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Reference no: EM131482264

1. Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.

a. press relations

b. lobbying

c. development

d. product publicity

e. public affairs

2. Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________.

a. secondary advertising

b. comparative advertising

c. informative advertising

d. reminder advertising

e. buzz marketing

3. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

a. pull; push

b. continuity; pulse

c. push; pull

d. pulse; pull

e. pulse; continuity

4. To succeed, an advertisement must ________.

a. have a significant budget

b. be placed during prime time

c. gain attention and be engaging

d. interrupt or disrupt

e. be high frequency

Reference no: EM131482264

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