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Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.
Explain why this message will appeal directly to the new market segment.
Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
Identify 2 communication channels that will reach your specific target segment, and explain why these are appropriate for your specific target segment.
Discuss the role of pricing strategies and policie
2) What types of retailers would be most affected by changes in the age distribution of the populations?
Have you ever had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one to one marketing? What did the brand do? Why was it effective? Could others learn from tha..
Explain Shopping Carts for Secure Transactions and research and apply the content from a minimum of three recent articles about the use of the Shopping Cart
Apple and Samsung have been in a battle for market share
Explain Interfacing with Supply Chain and explain how a supply chain that interfaces with customers and suppliers on production planning has changed
assignment promotional and advertising strategiesselect one 1 of the following categories of products to research
Explain Selling your business and Explain why and discuss why you would not choose the other
A firm that markets a drink called Blackwater has hired you to develop its marketing strategy
1. what type of strategy consists of geographical pricing price discounts and allowances promotional pricing and
the final paper should demonstrate understanding of the reading assignments as well as the implications of new
Describe technology infrastructure including sections on Internet versus intranet versus extranet, security and identify infrastructure alternatives or risk.
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