Psychographic factors included behaviors-attitudes

Assignment Help Operation Management

Reference no: EM132302031

We have discussed several factors that are used in market segmentation.

Demographic factors included Age, Gender, Income, Wealth, Social Class, Race, Ethnicity, Religion, Household Composition, Marital Status, Presence of Children,

Psychographic factors included Behaviors, Attitudes, Lifestyles, etc.

Geographic (e.g. lives in New York vs. lives in California)

Behavioral (has certain usage patterns, brand expectations, brand loyal, price sensitive)

It’s easy to provide examples of segmentation based on demographics or geography. In a 1 page paper, choose a product category that you’re interested in (like automobiles, laundry detergents, or toothpaste) or a service category (like retail stores, restaurants, banking or tourism) that uses at least three of these types of segmentation. Explain how different brands within the category appeal to these different segments. Keep in mind that the category you choose may make use of more than three of these segments and you should address as many as you feel are relevant. But the category you choose must appeal to at least three of them. Be sure to include examples of specific brands within the category and how they position themselves to appeal to the specific segments. What have you learned?

Reference no: EM132302031

Questions Cloud

How are cities inherently hazardous : How are cities inherently hazardous? How would your perspective of disaster change if a disaster similar to those described happened to you?

Culture of quality still requires measuring : Culture of Quality still requires measuring and looking for and correcting problems,

Explain why the change is needed : Complete the final step in the process which is an executive summary that will be presented to the Board of Directors for D'Wellington Healthcare Group.

Do you feel changes need to be made : Review your current job description. Do you feel changes need to be made? If so, what changes? If not, what makes it accurate?

Psychographic factors included behaviors-attitudes : We have discussed several factors that are used in market segmentation. Psychographic factors included Behaviors, Attitudes, Lifestyles, etc.

Globalization creates opportunity as well as constraints : Dynamism and globalization creates opportunity as well as constraints.

Describe your vision and goals for successful completion : Describe your vision and goals for successful completion of the course. What is your vision and mission for long term success? What will you do over the next.

How elements of human rights and social justice intersect : Begin by providing an overview of the social problem with which a social worker may be involved. As part of this overview, explain how elements of human rights.

Considered as inventory-related cost : Which of the following is not considered as an inventory-related cost? Which of the following is NOT an assumption of the EOQ model?

User Account

All Pages