Provides opportunity for social business organizations

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Access to real time customer insight provides the opportunity for Social Business organizations to dynamically calibrate, anticipate, and offer products and services in an effort to meet the need of the consumer in a highly competitive shape shifting marketplace. For this discussion, I would like to to research and reference real world examples of this malleable approach to gauging consumer need. Most recently I read an article about a college student literally getting his Kit Kat candy bar stolen from his vehicle. After posting the story online the actually Kit Kat brand intervened and replenished his vehicle with over 6,500 Kit Kat candy bars. This is a perfect example of a company leveraging a real-world situation and immediately reacting therefore creating visibility, awareness, and good publicity for the brand. What kind of stories have you come across?

Reference no: EM132256529

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