Reference no: EM133923121

Assignment: Case Study- Create Your Own Business

Executive summary: The high-level summary of the rest of the business case, including the options you're proposing. This comes first, so busy people can read it quickly, but you should write it last as it's a summary of all the other sections.

Project definition, background and options: Define what the initiative is you're proposing and ‘why' it's important. Clearly state the opportunity you're trying to exploit or the problem you're looking to solve and the options you're proposing. (Note: every good business case should include more than one option, one of which should always be to ‘do nothing'.)

I. Market or opportunity assessment: Provide evidence that this initiative should be done now. Use analysis techniques, including SWOT, market analysis, or product idea validation.

II. Project goals and objectives: Include a sub-set of goals and objectives that will help your project succeed. This brings the business case to life and proves that your vision is achievable.

III. Project scope: This is where you define ‘what' you're going to be doing, including tasks, milestones, and outputs. Include anything you're specifically not doing as ‘out of scope'. Get the instant assignment help.

IV. Project budget and financial appraisal: Show how the initiative pays for itself. A standard budget isn't good enough. Instead, you need to complete a financial appraisal to show how the benefits outweigh the investment over time. Techniques such as payback period and accounting rate of return (ARR will help you here.

V. Project schedule and action plan: Show how you'll take the initiative forward, including when you predict key events or milestones will be achieved. The detail will come later in your project plan, so keep this section high-level.

VI. Project risk analysis: Call out the risks associated with both doing and not doing your initiative. This is important to include so that everyone knows what could go wrong regardless of the decision.