Reference no: EM132293039
Assignment
In this assignment,you will include a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company.
As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 3-5-page paper, in which you do the following:
Create your revised NAB company name and explain its significance.Describe a NAB that you would produce and sell.
Develop your revised company's mission statement and provide a rationale for its components.
Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
Choose one strategic position from the course text (pp. 142-143)that you believe is the best strategic position for your company.Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your company's distribution channels. Explain the manner in which your product will reach end users.Provide a rationale for your chosen method.
Outline at least three types of risks(including any regulatory risks) that your business faces.Describe your company's plan to mitigate such risk.
Developa SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are as follows:
Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Produce a comprehensive business plan.