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Provide an argument against the ability of a fast-food

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Reference no: EM132216013

Part 1

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of McDonald's (a fast-food franchise) that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results.

Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

Strengths: The internal and external characteristics of a company that are stronger than its competitors

Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

Trends: The internal and external patterns in the organization, market, or industry

Part 2

Complete the following:

First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies.

Provide research that supports your assertions.

Reference no: EM132216013

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