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Provide an analysis of the business environment of the firm

Assignment Help Strategic Management
Reference no: EM131475646

Task -

1. Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding. Collecting information can be done in groups.

2. Group preparation - This task is your research and this part is not graded. However without the research you will not be able to successfully complete the individual task. Based on the information collected, you will be asked to construct strategic tools that will lead to the analysis performed in your individual report.

3. The Individual Report. This is the only graded submission.

  • Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the industry).
  • Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm (distinctiveness of the firm).
  • Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.
  • Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications.

The assignment should be 4000 words in length And More than 15 reference any international company.

On completion of this unit you should be able to:

1. Demonstrate in-depth knowledge of the tools and frameworks of strategy in order to select the appropriate ones with which to perform meaningful analysis to generate coherent strategic options and choice.

2. Select and apply a range of strategy tools, concepts and frameworks to analyse unstructured problems based on the issues presented by the external and internal business environment and use the analysis to evaluate and design appropriate strategies.

Attachment:- Assignment Files.rar

Verified Expert

This assignment is a report that is a strategic analyses of a MULTI-NATIONAL COMPANY. The company selected for the report is McDonald's, and the analysis conducted in the report includes the porter's five forces analysis, swot analysis, and pestel analysis. the current trends of the market and the expected future trends of the market is also included. The business and corporate strategies are included and discussed in details. All the strategies are evaluated with help of strategy evaluation too SAFe. The best strategy is suggested along with recommendations. The conclusion in the end summarizes the report and the analyses included in it.

Reference no: EM131475646

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inf1475646

5/16/2017 6:17:35 AM

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inf1475646

5/16/2017 6:17:16 AM

More than 15 refrence Any international company New Microsoft Word Document 10.docx Strategy Assessment Criteria Marking Grid Sem 2 Oman.xls SHR019-6 assignment Sem 2 Oman.docx

len1475646

4/27/2017 1:36:56 AM

Subject: Strategic Management. No Of Pages/Words: 4000. More than 15 reference Any international company. The submission will be in the form of a consultant’s report. Guidance on the structure of the report can be found below; it should be a professional, business-like report. It should also use Harvard referencing. Guidance will be provided in classroom sessions. The assignment should be 4000 words in length. The word count does not include appendices, references, bibliography, or other supporting material. Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.

len1475646

4/27/2017 1:36:51 AM

Evidence is drawn from a wide range of complementary and sometimes contradictory sources. Referencing is comprehensive and accurate throughout the report. Outstanding selection and application of tools and frameworks which leads to the development of original thought with a basis on evidence. Assessment of the issues facing the firm stemming from the evidence. The emphasis is likely to be on both present and the future. Key trends are identified. Although evidence based there is interpretation of the potential impact of trends. Emphasis is heavily on strategic issues rather than operational issues. Outstanding evaluation of the strategic scenarios with outstanding linkage between the analysis and future trends. Outstanding use of strategy tools(s) has been to used to accurately identify the strategy based on all available evidence. This is likely to identify some future areas of opportunity or potential problems that are not obvious. As a result the recommendations for future strategy are original but can still be justified.

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