Provide a statistical overview of the data provided

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Reference no: EM131952624

Learning Outcomes

1. Analyse and present data graphically using spreadsheet software (Excel).
2. Critically evaluate summary statistics against suitable benchmarks.
3. Apply judgement to select appropriate methods of data analysis drawing on knowledge of regression analysis, probability, probability distributions and sampling distributions.
4. Select and apply a range of data analysis tools to inform problem solving and decision making.
5. Conduct quantitative research both individually and as part of a team and articulate and present findings to a wide range of stakeholders, from accounting and non-accounting backgrounds.

Instructions:

You are expected to present your preliminary findings of your final report (Assessment no. 3). You are expected to apply your knowledge from all Modules and draws links between the scenario and the learning resources. Furthermore, you are expected to incorporate feedback given to your short written assessments (Assessment no.1) in your presentation of your preliminary findings to your final report. Your answers should reflect upon and analyse issues of the key discussion points of the Modules. Your answers should also effectively communicate and demonstrate that key concepts covered during this course can be applied by you in a comprehensive manner. Please keep in mind that the final report also asks you to apply critical thinking and analysis.

Report and presentation

As discussed above, your final two assessments are inter-linked:

- Assessment 3 requires you to write a report.
- For Assessment 2 you are to present the preliminary findings of your report (Assessment 3).
o The presentation (Assessment 2) provides you with an opportunity to receive feedback from the learning facilitator which you are then to implement and address in your final report.

Introduction:

1. Analysis of sales and country data, forecasting of sales figures until 2020

The Board of Directors of Schmeckt Gut instructs you to write a report of the development of sales in Industria, Nokaragua and the Federated Islands over the past 25 years. Furthermore, the board would like you to use forecasting methodologies to project the sales for the next 5 years (until 2020) by applying reasonable assumptions based on the data provided and your analysis. Additional details are provided below.

2. Market place Sweden - Estimate of potential sales figures in 2016 and forecast to 2020

Schmeckt Gut has recently entered the Swedish market and the Board is interested in an estimate of this year's sales as well as potential sales for the next 5 years (until 2020). Additional details are provided below.

Data set:

The excel file provides you with four data sets for the 4 countries of interest which include:

- Sales figures in US$ (not available for Sweden)
- GDP data in US$
- Average Price Index (in %)
- Population (15-65 years of age)

- Survey score - this is the average result of a customer satisfaction survey (0=not satisfies, 10=very satisfied)
- Number of average advertisements
- Number of stores
All data is exogenous and independent except in their relation with the sales figures.

Detailed tasks

1n.aAlysis of sales and country data, forecasting of sales figures until 2020

- Provide a statistical overview of the data provided in the excel sheets for each country (you can also do a comparison analysis)
- Conduct a correlation analysis between sales development and:
o (i) advertisements, (ii) number of stores and (iii) the survey results
- Conduct a multi regression time series analysis and use the results to forecast the sales until 2020.
o Hint: You should use natural logs (ln) for your analysis as discussed in your assignment of Module 5.
o For your reasonable assumptions which are required for the forecasting, you should apply hypothesis testing techniques for the GDP, Prices and Population developments.

For example, if you forecast a GDP growth of 3.5%, knowing the past GDP growth figures, is the forecast of 3.5% an acceptable growth figure for the forecast or should that Null hypothesis be rejected?

2. Market place Sweden - Estimate of potential sales figures in 2016 and forecast to 2020

- Based on your analysis in part 1, which country (Industria, Federated Islands, Nokaragua) is closest related to Sweden? Justify your selection.
o Hint: Look at average GDP per capita statistics (GDP divided by Population) and Price Index.
- Once you have identified the country that is closet related to Sweden, use that country's characteristics of the analysis undertaken in the first part to estimate/forecast the potential sales for the Swedish market.
o Use the forecasts from the IMF to project GDP growth rates and a potential price index (CPI or Inflation rate) for the years 2016 to 2020.
See pg 40 of the ‘IMF 2015 ARTICLE IV CONSULTATION' report for Sweden for the data.

3. Other suggestions

- Based on your analysis in parts 1 and 2, are there any other suggestions you have for the Board on how Schmeckt Gut can boost sales in the countries?

Your presentation:
- Create a presentation (for example with PowerPoint) and turn your presentation into a video.

o You can also use any other suitable programs
- Present your main results that will assist the Board in their decision making
o Focus on the main results and explain which techniques you have applied to achieve these results and why you used these techniques.
o What do these results imply?
o What are your main recommendations?
- Your presentation should not be longer than 15 minutes

*Need only presentation

Verified Expert

This solution is based on a statistical calculation. The solution described statistical overview of the price index increases, market price data and it is complete in a ppt. There is no significant difference in means of indices of Brisbane, Sydney and Melbourne.

Reference no: EM131952624

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Reviews

len1952624

4/21/2018 8:07:38 AM

Ethico moral reasoning (recognises ethical and moral issues within a discipline and is able to reason based on these principles) Difficulty in formulating own opinion and lack of recognition of ethical principles and competing interests. Does not clearly demonstrate moral-ethical reasoning. Difficulty in justifying conclusions based on moral- ethical principles but recognises different viewpoints. Conclusions are justified based on moral-ethical principles. Formulates and justifies conclusions based on moral-ethical principles. Can recognise the competing interests in arguments and identify ethical issues embodied in them. Uses ethical principles to identify competing interests and views. Sophisticated understanding of the ethical and moral positions. Well-articulated viewpoint based on moral-ethical reasoning.

len1952624

4/21/2018 8:07:32 AM

Analysis and application with synthesis of new knowledge Limited synthesis and analysis. Limited application/recommendations based upon analysis. Demonstrated analysis and synthesis of new knowledge with application. Shows the ability to interpret relevant information and literature. Well-developed analysis and synthesis with application of recommendations linked to analysis/synthesis. Thoroughly developed and creative analysis and synthesis with application of pretested models and / or independently developed models and justified recommendations linked to analysis/synthesis

len1952624

4/21/2018 8:07:23 AM

Critical reasoning, presentation and defence of an argument and/or position Specific position (perspective or argument) fails to take into account the complexities of the issue(s) or scope of the assignment. Makes assertions that are not justified. Specific position (perspective or argument) begins to take into account the issue(s) or scope of the assignment. Justifies any conclusions reached with arguments not merely assertion. Specific position (perspective or argument) takes into account the complexities of the issue(s) or scope of the assignment. Others’ points of view are acknowledged. Justifies any conclusions reached with well-formed arguments not merely assertion.

len1952624

4/21/2018 8:07:09 AM

Knowledge and understanding Limited understanding of required concepts and knowledge Knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by Highly developed understanding of the field or discipline/s. A sophisticated understanding of the field or discipline/s. Points for this criteria Key components of the assignment are not addressed. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.

len1952624

4/21/2018 8:06:55 AM

Content, Audience and Purpose Points for this criteria Does not meet minimum standard Demonstrates no awareness of context and/or purpose of the assignment. Meets minimum standard Demonstrates limited awareness of context and/or purpose of the assignment Moves beyond minimum standard Demonstrates consistent awareness of context and/or purpose of the assignment. Exceeds minimum standard Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Exceeds minimum standard and exhibits high levels of independence Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment.

len1952624

4/21/2018 8:06:51 AM

Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Grade Description (Grading Scheme) Evidence of unsatisfactory achievement of one or more of the learning objectives of the course, insufficient understanding of the course content and/or unsatisfactory level of skill development. Evidence of satisfactory achievement of course learning objectives, the development of relevant skills to a competent level, and adequate interpretation and critical analysis skills. Evidence of a good level of understanding, knowledge and skill development in relation to the content of the course or work of a superior quality on the majority of the learning objectives of the course. Demonstration of a high level of interpretation and critical analysis skills. Evidence of a high level of achievement of the learning objectives of the course demonstrated in such areas as interpretation and critical analysis, logical argument, use of methodology and communication skills.

len1952624

4/21/2018 8:06:33 AM

Report and presentation As discussed above, your final two assessments are inter-linked: - Assessment 3 requires you to write a report. - For Assessment 2 you are to present the preliminary findings of your report (Assessment 3). o The presentation (Assessment 2) provides you with an opportunity to receive feedback from the learning facilitator which you are then to implement and address in your final report.

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